case study Duke University Health System

dukehealth.org

The redesign of dukehealth.org was done with one simple goal in mind: to create a comprehensive end user portal to compete in the health information market. The information architecture was optimized to offer ease of navigation, and to portray the institution’s capabilities at their best. The content was redefined and enriched with new sections that focus on a variety of health related subjects. The balanced approach of the sleek and elegant design is a good combination of attractive visuals and good usability. <www.dukehealth.org>.