case study Toyota Motor Canada

Toyota Motor Corporation is the third largest automaker in the world and, together with its subsidiaries, produces a full range of model offerings from minivehicles to large trucks. As of March 2003, besides its own 12 plants and 11 manufacturing subsidiaries and affiliates in Japan, Toyota has 45 manufacturing companies in 26 countries and regions, employs 246,700 people worldwide, and markets vehicles in more than 140 countries and regions.

PIKABOO design in cooperation with Works Zebra Japan was hired to design the interface for an interactive real-time 3D sales tool for the Canadian market.

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