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case study Toyota
Motor Canada
Interactive real-time 3D sales tool
PIKABOO designed the interface of
this sales tool that was distributed among Toyota
car dealers in Canada. The CD rom features sophisticated
real-time 3d technologies as well as standard
multimedia languages. To appeal to a well defined
demographic, the design of the interface had to
convey the feeling of outdoor life along with
the strength and roughness of the Toyota Tundra.
    
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